Visual direction and design for the Halle Berry x Sweaty Betty The rē•spin Edit collaboration, the largest collaboration Sweaty Betty have curated to date. Working closely with Halle Berry’s team I worked to develop the design direction for the collaboration across a bespoke VIP gifting experience, custom retail design, in-store POS activations, look books and custom packaging.

Drawing inspiration from the collection that is rich in contrasts and inspired by the ancient practice of Japanese Jiu-jitsu, I developed a design approach that has a subtle feminine power and strength, and is confident in it’s use of a restrained colour palette combined with opposing textures.

Visual direction and design for the Halle Berry x Sweaty Betty The rē•spin Edit collaboration, the largest collaboration Sweaty Betty have curated to date. Working closely with Halle Berry’s team I worked to develop the design direction for the collaboration across a bespoke VIP gifting experience. Halle sent a curated selection of looks to A-list celebrities such as Beyonce, Adele, Jennifer Aniston, Ciara, Yung Miami, Megan Thee Stallion, Tracee Ellis Ross, Leyna Bloom, Alicia keys and Jennifer Lopez amongst others

Drawing inspiration from the collection that is rich in contrasts and inspired by the ancient practice of Japanese Jiu-jitsu, I developed a design approach that has a subtle feminine power and strength, and is confident in it’s use of a restrained colour palette combined with opposing textures.

The unboxing process was an immersive campaign experience, intended to immerse the recipient through personalised messages from Halle Berry and QR codes video messages. Delivered in a custom-designed Tyvek roll-top bag, the collection is housed in organic linen pouches within stackable and reusable bento-style trays.