Brief: Brand creation and visual identity for Le Croissant D’Or, a modern French patisserie in the heart of North London. A self-initiated project inspired by a love of patisserie and the search for the perfect croissant.

Idea: Inspired by the heritage of patisserie in France and echoing the sense of traditional craftsmanship found in these establishments, the typography and colour palette are reminiscent of the gilt signage and subtle richness of a small town boulangerie. Yet the application is playful and modern, allowing two worlds to co-exist.