For many LGBTQIA+ communities, movement is the source of their confidence and strength. A safe, loving space. And a place for non-stop support where they can be proud of living their truth.

To celebrate Pride and their new collection, Sweaty Betty share the stories of LGBTQIA+ people blazing their own trails through movement. Boldly. Proudly. And empowering others to be who they want to be.

I am proud to have led the visual direction for this celebration of my community across retail, digital and motion.