The Super Soft Campaign
Campaign design direction for Sweaty Betty’s newest legging: The Super Soft. One of their biggest franchises launches to date, the launch aims to position the brand as a leading figure in the legging market, communicate key product USPs and explore the dualities of the collection.
Credits
Creative Direction: Jess Wells
Design + Visual Direction: Ryan Spacey
Copy Direction: Matilda Egere-Cooper
Senior Copy Writer: Elizabeth Pankhurst-Moffat
Motion Direction: Lucia Aranguren
Motion Design: Ella Willies
Digital Direction: Ben Kennedy
Digital Design: Kelly Harding