A publication designed for Vast with photography from Mike Swallow.

Brief: Create a publication that will showcase Vast’s prowess in the field of lifestyle and sports brand development.

Idea: Taking the form of a triathlete's diary, the publication captures the rigorous training and journey of one man to achieve his goal. The physical feel of the publication alludes to the journey. The cover is finished with black foil, digitally printed on textured stock. With 3 internal sections using a gloss laminate, matt laminate, and uncoated stock respectively to reflect the terrain on which takes place. The language and tone are driven, determined and punchy.